Finished shooting Joshua Glenn’s short film “Some Riot” two weeks ago now and the first cut of this is down. It needs some work – some pick-ups and refinement but it’s coming along nicely. We’re hoping to have it finished by the end of September but in the meantime have a look at the promo poster I’ve just done for the film. Joshua is rather please with it, as am I.
A Sense of Disappointment
Really disappointed that Georgia’s Angel was turned down for both Encounters at Bristol and Raindance this last week; and Land of Dreams was similarly turned down for Encounters.
In fact, a little bit annoyed to be quite honest.
But reflecting on this I came to the conclusion that, really, despite all of the planning for both films, what was never taken into consideration was a promotional plan. It has just been the case that I’ve submitted the films to whichever festivals popped up in the sidebar on WithOutABox. And here is the lesson, one I often repeat at the start of the film-making cycle and one I have now officially been burned by at the end.
Then PLAN A BIT MORE.
Then PLAN A LITTLE BIT MORE THAN THAT.
I have failed to make sure these films were targeted at the right places. Take Georgia’s Angel, for example. Our test audience feedback from the UK was largely successful. However, the Canadian audience were a bit more challenging, in large part because of the nature of the film and – believe it or not – the accents of the cast.
Yes, you read that correctly.
Of course, this is not something I should’ve ignored. The film appeals more to a local (i.e. UK) audience an maybe it should’ve been submitted to small festivals there first to build up a head of steam.
But what is the problem with Land of Dreams? Feedback has been universally positive for that. I think the issue here has been the lack of planning and preparation. The WOAB profile is not particularly detailed and there is nothing in the way of a plan of direction for the film at festivals.
So… that’s this week job then!